What’s Summer Without a Lifebuoy? Louis Vuitton’s Newest Bag Makes a Splash

Time for another round of #LVNewArrivals—and once again, Louis Vuitton’s design team proves there’s no such thing as a creative block.

When it comes to bold, whimsical handbag concepts, LV never disappoints. If you can imagine it, they’ll probably make it. And with the summer of 2025 in full swing, the brand has unveiled a show-stopping seasonal highlight: the Louis Vuitton Lifebuoy Bag.

Yes, you read that right—this new creation is shaped exactly like a lifesaver float.

Crafted from the house’s iconic Monogram Canvas, the circular bag features LV’s signature pattern all over, with the brand name and founding year 1854 boldly stamped across the front. Just like a real float, the design is hollow at the center, with a structured round shape that’s equal parts playful and fashion-forward.

On the outer ring, four leather straps divide the bag into three zippered compartments (the fourth section remains open), allowing you to organize your summer essentials with ease.

It can be carried by hand or worn on the wrist, lending itself to a variety of styling possibilities. And let’s be honest—the visual impact is irresistible. With temperatures rising, this Louis Vuitton Lifebuoy Bag delivers peak summer vibes and undeniable conversation-piece energy.

Retailing at $10,000 USD, the bag is now available via Louis Vuitton’s official site and select boutiques. If you’re looking to add some high-fashion fun to your summer wardrobe, don’t miss this limited drop!